It was like yesterday that Volkswagen aired a Superbowl commercial that hit the ball out of the park since they got tens of millions of views and reviews just by using a Jamaican slogan and words in their commercial and so should you. The reason why this works is because Jamaica is a premier travel destination, rich in language and culture, and yes they are "hella" cool people. Its is also the birth place of reggae king Bob Marley and the fastest man in the world Usain Bolt.
The Jamaican theme usually works in commercials because the language is unique, the words convey a strong meaning, and they are short and easy to remember. Using Jamaican words and slogans in your business could be your next marketing strategy to increase awareness to a product or service you have. Take for example you have a new computer software, that scans and permanently fixes repeated errors in text that you want to market, adding a tagline or slogan with a Jamaican flare could be 'One tyme and e set". This means that the software fixes the error once and for all, and the "E" means its something digital and very tech -savy.
In order for people to become interested in your new startup business you need to capitalize on what has worked and not try to reinvent the wheel. The big companies are benefiting by using this simple marketing tool and you can too. All you need is the right choice of words to create that perfect slogan that will be on the lips of everyone for a very long time.
Because so many successes have been achieved, SloganJam has decided to help start up companies use a bit of Jamaican flare to there business by using simple Jamaican slogans and taglines as a part of their branding strategy. Your business should be something people are talking about and the best way is to do it the right way the first time, and you will be on your way to success. Irie and nuff respect!
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