Monday 2 March 2015

New Start up companies need good slogans

As a newly formed start up company you need to separate yourself being  the feeble from day one and that comes with branding. Specifically setting your company apart from the competitors by having a powerful or unique name and a kick ass slogan.
A regular old slogan will give an indication of what your company is  about but a GREAT  slogan will virtually make the product sell it self. Having a slogan that is well written speaks volume about a new start up company's product or services so the better the slogan the less work you have to do marketing the product or service you offer.
As a new kid on the block, you need to use strategies so that no one takes you for a push over.The  best way to do this is to make your name be known and what you have to offer. Big companies try to over shadow smaller companies by giving the impression as if they are the best thing since slice bread, but this is not so because they too have to keep up to the demand and reinvent themselves each time. The only way you will survive in this vicious world of business is by having a strong brand.
Having a strong brand entails having a strong presence that will attract customers. A strategy to do this is to use a quirky name, a colloquial term, or a slogan that speaks its mind.  slogan that speaks its mind is one that is direct like "Just do It", by Nike. This slogan tells you what you need to do to become apart of greatness literally without being obnoxious. This is a good strategy as its direct, commanding, and spiced with confidence.
Slogan writing for new start up companies is a good way to attract customers if you  use the right words.People will gravitate to a new start up company because of what they represent and what they can offer to them. As a new company or business, your first priority should be your customers and acquiring customers require a bit of leg work which can be solved by using the right slogan to take your company or brand to the next level.

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