Showing posts with label home business. Show all posts
Showing posts with label home business. Show all posts

Saturday, 28 February 2015

How to Write a Catchy Slogan for Your Small Business

      Writing a catchy slogan for your business is a challenge in itself but you do not have to worry because there are experts who can hook you up with a few good ideas. A catchy slogan is important because you want a saying that stucks in people's heads preferably  short phrases with few syllables as possible Nothing too complicated!
      Big companies have been hiring freelancers to help come up with that perfect slogan and so should you since they are cost effective and works well with  most peoples budget. Hiring an advertising agency could cost you thousands of dollars and no one wants to invest so much money if you do not know how successful it will be.
      If you want a good slogan, you should really consider using people who have the experience in this type of business. You have to be mindful that other companies are not using the same slogan as this can cost you a law suit! The best option is to propose  an idea and have a slogan writer or copy writer do it for you.
       In writing a slogan you have to consider a couple things. The first priority would be to determine if it represents your business. The second priority is,  is  it catchy enough? and probably the most important, does it stuck in people's heads? that's what you should be going for!
 Finding the right slogan writer can be tricky but trust your instincts and hire someone who knows about business and brand development and someone who works hard and wants to see your business succeed. Do not use some kind of slogan generating machine, you need someone with a brain!
                                      

Come Speak with us today! REQUEST a slogan

Thursday, 26 February 2015

Startup companies can make money using slogans like the Jamaican Volkswagon Superbowl commercial

It was like yesterday that Volkswagen aired a Superbowl commercial that  hit the ball out of the park since they got tens of millions of views and reviews just by using a Jamaican slogan and words in their commercial and so should you. The reason why this works is because Jamaica is a premier travel destination, rich in language and culture, and yes they are "hella" cool people. Its is also the birth place of reggae king  Bob Marley and the fastest man in the world Usain Bolt.
The Jamaican theme usually works in commercials because the language is unique, the words convey a strong meaning, and they are short and easy to remember. Using Jamaican words and slogans in your business could be your next marketing strategy to increase awareness to a product or service you have. Take for example you have a new computer software, that scans and permanently fixes repeated errors in text  that you want to market, adding a tagline or slogan with a Jamaican flare could be 'One tyme and e set". This means that the software  fixes the error once and for all, and the "E" means its  something digital and very tech -savy.
In order for people to become interested in your new startup business you need to capitalize on what has worked and not try to reinvent the wheel. The big companies are benefiting  by using this simple marketing tool and you can too. All you need is the right choice of words to create that perfect slogan that will be on the lips of everyone for a very long time.
Because so many successes have been achieved, SloganJam has decided to help start up companies use a bit of Jamaican flare to there business by using  simple Jamaican slogans and taglines as a part of their branding strategy. Your business should be something people are talking about and the best way is to do it the right way the first time, and you will be on your way to success. Irie and nuff respect!